Friday, October 15, 2010

It's Not Just Black and White

Graphic design training includes at least one foundation course in Color and Design. You learn all the nuances of color and how it works - and doesn't - to catch the eye, hold attention, and convey an impression without a single word. There's work with the visible spectrum in both pigment and light. There's study of color temperatures, psychology of color, complements and hues plus much more. These days, a good instructor may even throw in a bit of cultural color training so one can intelligently design products for a global market.

To get a sense of how color and branding go together like PB&J, check out this post that includes a visual diagram of the world's most powerful brand marks and logos. You'll see what I mean.

kiss my black ads: The Most Powerful Colors in the World

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